FRANK  D.  WATSON

"I have worked with mid- and senior-level executives since 1980 to create more effective leaders who have the attributes and attitudes to be powerful, caring, high performance individuals. My focus is on developing your character attributes and how you face and handle your fears and uncertainties. I am passionate about facilitating your internalization of these attributes so they become a natural and integral part of how you think... act... and perform."

Dr. Watson is President of International Business Associates, which he established in 1980 to provide consulting services in Executive Development, Organizational Effectiveness and Strategic Management.  His experiences in a variety of business and government environments have provided considerable insight and an expertise in many aspects of management and leadership.  Using various risk adventure venues (e.g., freefall parachuting, mountain climbing, rock climbing), he profoundly impacts the character attributes and leadership style of senior leaders.  Dr. Watson has written extensively on the subjects of quality and leadership.  His first coauthored book, entitled Quality Through Leadership, has been used as a practitioner's handbook.  A second book, Total Quality: A textbook of Strategic Quality Leadership and Planning, is used in graduate programs and seminars.

Dr. Watson is a frequent public speaker using humor and dramatic stories to solidify key points.  He also lectures in Doctoral and Master's Programs for various universities in Leadership and Human Resource Development.  He has a Bachelor of Science degree in physics from Texas A&M University, a Master of Science degree in Systems Management from the University of Northern Colorado, and a Doctorate in Business Administration from Nova Southeastern with his dissertation research focused on the “Key Success Factors leading to Superior Organizational Performance.”

In addition to his business activities, Dr. Watson has recently retired from the Air Force Reserve holding the highest rank possible—Major General.  His previous assignment was in the Office of the Secretary of the Air Force where he developed management policy and led program integration efforts.  His last assignment was to the Commander, Air Force Space Command, where he focused on increasing capabilities through effective organizational structures and the efficient utilization of reserve forces.